About Bain de Soleil

Bain de Soleil

A HISTORY
OF CRAFTSMANSHIP.
A SWISS COMPANY.

Bain de Soleil grew out of a family story and a simple ambition: to offer professionals durable, attractive and fully customisable parasols, with personal, responsive service.

EXPLORE OUR PARASOLS →

Elena Lasserre-Chalakova, co-founder and managing director of Bain de Soleil

A journey from Bulgaria to Switzerland

A family story.
A project rooted here.

More than 35 years ago

Origins in Bulgaria

Elena’s parents establish a textile workshop in Bulgaria. Over the years, the business grows and extends its expertise to making parasols and their canopies.

2011

A new chapter in Switzerland

Elena Lasserre-Chalakova moves to Switzerland. Gradually, an idea takes shape: to introduce Swiss professionals to her family’s expertise and the parasols made by her parents’ company.

Late 2023

Bain de Soleil is founded

Bain de Soleil is created to bring this idea to life. From Switzerland, we help professionals choose and customise their parasols, working directly with the family business.

The roots of our expertise

A FAMILY BUSINESS.
THOUSANDS OF PARASOLS.

Bain de Soleil’s expertise is rooted in Elena’s parents’ company in Bulgaria. Their building houses several workshops. Around 6,000 finished large parasols leave the company each year.

More than 35 years of textile experience, including over 25 years making parasols, are reflected in the daily work: understanding materials, mastering construction and bringing each project to life.

Elena’s parents outside their family business in Bulgaria
Elena’s parents outside the family business in Bulgaria.
Parasol and canopy production in the family company’s courtyard
Everyday production in the company’s courtyard.
35+ years

of textile experience

25+ years

making parasols

Around 6,000

finished large parasols each year

Our approach to parasols

THE VALUES
THAT GUIDE US.

Customisable

A parasol in the colours of your brand.

Made to last

A frame you can maintain, a canopy you can replace.

Available from just 1 parasol

A solution for every project.

Personal support

A direct conversation, from initial advice to your chosen configuration.

Machine sewing a canopy in the family workshop

A practical approach to durability

CHANGE THE CANOPY.
KEEP WHAT LASTS.

For us, durability begins with a simple idea: keep using what still has life in it.

When your frame is in good condition, its canopy can be replaced independently. It is also an opportunity to change colour or refresh your visual identity.

EXPLORE CANOPY REPLACEMENT →

Your points of contact

A TEAM CLOSE
TO YOUR PROJECT.

Elena Lasserre-Chalakova

Elena Lasserre-Chalakova

Co-founder & Managing Director
Business development
Client and partner relations

Vincent Lasserre

Vincent Lasserre

Co-founder
Development · Project management
Business organisation · Administration

Primarily Geneva and the Lake Geneva area · French-speaking Switzerland depending on the project · Visits to your premises by appointment

Let’s talk about your project

HAVE A PROJECT? LET’S TALK.

Let’s discuss your space, your needs and the solution that suits you.